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Online Marketing

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Since the Internet has become an indispensable tool to deliver any kind of information, businesses of all sizes and segments are using online marketing to increase awareness of their company's goods and services.

 

What is Online Marketing?

The term online marketing refers to harnessing the power of Internet advertising for generating a response from your audience. Also known as Internet marketing or web marketing, this tool is being used by the companies selling goods and services directly to consumers (D2C model) as well as by the B2B (business-to-business) model enterprises.

 

Common areas of interest within the field of online marketing include:

Affiliate Marketing: In affiliate marketing, an organization recruits associates to promote the company's products or services. These associates receive commission or other similar rewards for each sale, visitor, subscriber, or customer they bring to the company. Amazon.com Associates Central is an example of an affiliate marketing program that Amazon.com use to encourage private website owners to increase its viewership.

 

Display Advertising: Display advertising involves the demonstration of web banners or banner ads placed on a third-party website to drive traffic to a company's own website and increase the product awareness.

 

Email Marketing: Companies that use email marketing send promotional emails directly to customers. However, it can often be difficult to distinguish between a spam and legitimate email marketing message.

 

Interactive Advertising: Interactive advertising incorporates the use of animations and other graphic techniques to create ads that engage the viewer and invite participation.

 

Search Engine Marketing: Search Engine Optimization (SEO), paid placement, and paid inclusion are the search engine marketing techniques, which companies can use to enhance their visibility, on a preference basis, in the search engine page results from Google and its competitors.

 

 
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